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Willis's own piece of roadside Americana is assuming a life of its own. She never copyrighted the design because she felt the town needed free publicity, and in recent years the sign has lent its jaunty retro image to snow globes, boxer shorts, potato chips, shot glasses, pork cracklings, centennial chocolates, T-shirt giveaways by Southwest Airlines for "fabulous Rapid Reward Visa cards" and limited-edition commemorative Nevada license plates, surpassing fur dice in the iconographic pantheon.
In fact the quintessential Las Vegas landmark is Mrs. Willis's happy median: the somewhat foreboding chunk of concrete amid bruising traffic south of the Strip where jaywalkers risk life for a photo-op. Politicians have jumped on the juggernaut: Las Vegas's mayor, Oscar B. Goodman, who has long spoken of his desire to annex unincorporated parts of surrounding Clark County, where the sign officially lies, had a replica made several years ago that spells out "Welcome to Fabulous Downtown Las Vegas.
The placement of Mrs. Willis's sign on the fringes has perhaps protected it from the boneyard. The sign, at once innocent and sultry with its seven silver dollars and two-tone flickering eight-point star, inspires deep affection locally; plans to "beautify" the median in the 's and remove the sign inspired a populist uprising led by a local disc jockey. Their signs are like music to the eyes. Willis, who imitates the motion of the classic Sassy Sally casino sign by flirtatiously jiggling her knee, grew up before neon, when the desert sky was lighted only by stars.
Her parents moved to southern Nevada in in a horse and buggy, down two-rut roads. Her father, Stephen R. Whitehead, built the first two-story house in Las Vegas and was Clark County's first assessor, exhibiting a gene for figures that his daughter, one of eight children, inherited.
Even then Mrs. Willis, whose expletives are not of the "Gee, whillikers! She got a day job as a legal secretary and moonlighted as a commercial artist, drawing 3-byinch newspaper ads with the stars and lines of dancing girls. Last Updated. Click "Updates" above to see the latest.
Designed by Betty Willis in this sign has become a landmark and is recognised world wide as the 'gate' to the Las Vegas Strip. The model features both sides of the sign which can be displayed either way. Included are two tourist minfigs which have waited in line for a long time to get their snaps with the sign.
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